Simply Samui
The Ritz-Carlton Hotels, W Hotels, Marriott International
VOID™ VOYAGE developed and produced a destination marketing campaign in Koh Samui. Modern cinematic storytelling for today’s upscale travelers.
Client
The Ritz-Carlton Hotels, W Hotels, Marriott International
Executive Producer & Director
Richard Breitengraser
Producer & Fixer
Aye (NaF)
Camera
Cory Martin, Kay van Huisseling, Max Muench
Project
Destination Marketing Campaign
The Inside Story
The Soul and the Spirit of Samui.
The Gem in the Gulf.
Project Approach
Although most say Koh Samui, it is simply “Samui”. “Koh” means “island” in Thai. Samui is one of the most popular islands located in the Gulf of Thailand. It is famous for its powder sugar beaches, coconut palms, elephants, water buffaloes, and breathtaking nature, like Ang Thong Marine National Park, and you can even see whale sharks here. But also the small neighboring islands such as Koh Tao, Koh Phangan, or Koh Wua Talap – are beautiful and perfect for island hopping. So let’s go to Samui.
After the morning blessing with a monk and his elephant, the film takes us further over waterfalls and jungle via a ride on a traditional sailboat to a fine dinner and a moonlit walk by candlelight. A video made for digital channels that should make you want to visit Samui. Since this Marriott Bonvoy campaign is meant to work worldwide, the challenge is to do it completely without language and still tell a strong visual story.
Creative Approach
A Daydream
Our Samui video has a relaxed atmosphere. Our group of friends has their best time on the island. Relaxed on the beach, with a jeep through the jungle, to dreamlike waterfalls, sailing into the sunset and after a fantastic dinner, the day comes to an end on the beach under the moonlight. A day like a dream is the content bracket for this video.
Project Scope
Concept to Content.
VOID™ VOYAGE creates and produces modern travel content & campaigns for all screens. For this destination marketing campaign for Marriott International, W Hotels and The Ritz-Carlton Hotels, we created more than 80 content assets. These included various hero videos, hero images and social media cutdowns for TikTok, Instagram, Facebook, Pinterest & Co
Our Services
Concept, Strategy, Creative, Content Creation, Production, Location & Talent Scouting
What is your story ?
Let’s do epic #GoosebumpsContent together. We create powerful visual bombs and tell your story. Modern, authentic and on a world-class cinematic level. We work closely with you to develop your video, content, storytelling and campaign strategy. We produce engaging and converting videos tailored to your target audience and channels. We’re your strategic sparring partner and creative speedboat. Ready to take off?