Phuket like never seen before.
Marriott International, Marriott Bonvoy
VOID™ VOYAGE developed and produced a destination marketing campaign in Phuket. It is the largest and with 10 million visitors annually also the most popular island in Thailand. We wanted to show another side of Phuket. Modern cinematic storytelling for today’s upscale travelers.
Client
Marriott International
Executive Producer & Director
Richard Breitengraser
Producer & Fixer
Aye (NaF)
Camera
Cory Martin, Kay van Huisseling, Max Muench
Project
Destination Marketing Campaign
The Inside Story
Reimagine Phuket.
Jade-hued waves, Beach Bliss & Phuektian Heritage.
Project Approach
Phuket is an evergreen destination and is popular with all target groups. You can experience a lot here, do activities or plunge into the nightlife.
Our approach was to show the other more upscale side of Phuket. Crab fishing at sunrise, we show picturesque Pineapple farms, in Phuket town between all the colorful Portuguese houses we visit a gallery. It goes on endless white sandbanks and on a catamaran we sail toward the sunset. We also show the hundred-year-old traditional Thai Puppet art in the Joe Louis Theatre. Our promise: you will see Phuket with different eyes.
The overall concept is modern travel storytelling. It’s not about showing as many tourist highlights as possible. It’s about uncovering a different side of Phuket. Videos for digital channels that make people want to travel. Since this Marriott Bonvoy campaign is meant to work worldwide, the challenge is to do it entirely without language and still tell a strong visual story.
Creative Approach
Surprisingly Different
Swimming fun, beach clubs, action with the family, and street food. All this is known and popular in Phuket. But Phuket has much more to offer. That’s exactly what we wanted to show with our videos. Cultural heritage, unknown corners of the island, and activities for a Phuket vacation of a different kind.
Project Scope
Concept to Content.
VOID™ VOYAGE creates and produces modern travel content & campaigns for all screens. For this destination marketing campaign for Marriott International and Marriott Bonvoy, we created more than 80 content assets. These included various hero videos, hero images and social media cutdowns for TikTok, Instagram, Facebook, Pinterest & Co
Our Services
Concept, Strategy, Creative, Content Creation, Production, Location & Talent Scouting
What is your story ?
Let’s do epic #GoosebumpsContent together. We create powerful visual bombs and tell your story. Modern, authentic and on a world-class cinematic level. We work closely with you to develop your video, content, storytelling and campaign strategy. We produce engaging and converting videos tailored to your target audience and channels. We’re your strategic sparring partner and creative speedboat. Ready to take off?