Sawadee
Gen Z
For Marriott International and W Hotels, VOID™ VOYAGE conceptualized and produced a Generation Z-focused destination marketing campaign in Bangkok. Urban, dynamic, cinematic storytelling for travelers of a new generation in the post-COVID era.
Client
W Hotels, Marriott International
Executive Producer & Director
Richard Breitengraser
Producer & Fixer
Olivia Rudnitzky, Jay Jay
Camera
Tamain Zuch, Cory Martin, David Zamut
Project
Urban Destination Marketing Campaign focussed on Generation Z (Director’s Cut)
The Inside Story
Stop Liking, Start Loving. Go Exploring.
The Vibe of Bangkok
Project Approach
The overall approach is not glossy and luxurious. Our goal was an urban, authentic, dynamic visual language. Modern social media storytelling, especially for Gen Z and Millennials, with the look and feel of music videos, TikTok, Instagram and Netflix. The goal is not just to get likes for the videos on social media, but to really get young people excited about Bangkok. Motto: “Stop liking. Start loving. Go exploring.”
It’s not about making the next travel guide video with as many tourist highlights as possible, but about capturing the cool, young and modern “vibe” of Bangkok. Videos for digital channels that make you want to travel. Since this campaign is meant to work worldwide, the challenge is to do it completely without language and still tell a strong visual story.
Creative Approach
The Beat of Bangkok
Thailand is especially popular with families and backpackers. We want to reach the TikTok and Instagram generation. Therefore, our creative approach is more like urban music videos or modern and authentic travel influencer videos. More street food than fine dining. The real vibe of Bangkok.
Project Scope
Concept to Content.
VOID™ VOYAGE creates and produces modern travel content & campaigns for all screens. For this destination marketing campaign for Marriott International and W Hotels, we created more than 80 content assets. These included various hero videos, hero images and social media cutdowns for TikTok, Instagram, Facebook, Pinterest & Co.
Our Services
Concept, Strategy, Creative, Content Creation, Production, Location & Talent Scouting
What is your story ?
Let’s do epic #GoosebumpsContent together. We create powerful visual bombs and tell your story. Modern, authentic and on a world-class cinematic level. We work closely with you to develop your video, content, storytelling and campaign strategy. We produce engaging and converting videos tailored to your target audience and channels. We’re your strategic sparring partner and creative speedboat. Ready to take off?